Improving Site Rankings
Some months ago, back in April I wrote about how I was going to try to improve this sites standing on the Internet.
Quite frankly, I haven’t had as much time to devote to this as I would have liked, so my efforts have been somewhat sporadic.
I had intended to do some subtle (and somewhat sneaky) advertising by posting on forums, using a link to this site in the footer of the posts, and to comment more on other people’s blogs. That never happened.
I have posted slightly more frequently and that appears to be having an effect however.
My preoccupation with rankings , and Alexa rankings in particular arises from the fact that Alexa seems to be used as a yardstick by advertising companies. I advertise on this site and on Head Rambles, and as this is now a major supplement to my income, any improvement is welcome.
Head Rambles has always done well in the rankings game. It initially gained a Google ranking of 5, which is quite unusual for a blog of its type. Normally “humorous” blogs seem to rank around the three mark, and when Google did an update about a year ago and Head Ramble’s rank dropped to 3 where I presume it belonged. It has since climbed to 4, which is a bit of a puzzle
I first started monitoring this site’s Alexa Ranking last April, when it had a ranking of 1,627,533 which is average for a nondescript site. I have found that by posting infrequently but regularly, that figure has risen to 1,015,315 which is a considerable improvement.
The figure they use is a three month average, but according to their site, its one month average is 504,908 and a one week average is 627,962. While the week average can be a normal blip, the one month figure is encouraging. It appears that the figures will continue to improve.
So far the moral of the story seem to be that with a little patience and reasonably regular posting will improve ranks.
I am a little baffled though as to how this site has a Google rank of 0? !!
I’ve found when it comes to Alexa the rank can be taken with a grain of salt. Some so called “experts” say the same thing about Google although i’d have to waggle my hairy eyebrows if, all of a sudden, my old blog went from a 4 to a 2 or 1 overnight.
Never did really figure out how the Google Page Rank algorithm determines your Page Rank. That old GMG blog of mine still has a G-ranking of 2 even though I rarely post there. Go figure.
I am well aware that most sensible people will completely ignore Alexa and even Google. Unfortunately the advertising sector don’t seem to fall into that category.
As far as I am aware, Alexa gathers visits burely by means of its browser plugin which is very iffy to say the least.
Google bases its rank on the sites that link and the rank of those sites. It is a bit more complex but there I think its value is negated simply by its range. Lumping all the sites in the world into one of six (counting zero) categories really doesn’t say very much?
Doesn’t say much at all but many site owners suns rises and sets on Google Page Rank.
It certainly can’t be discounted in that even though Google has changed the algorithm several times over the years, the same combination of site SEO almost always gets you in the search pages, rankings and ranks.
As far as what the site owner needs to do for Google PR it’s always been fairly consistent despite the fact a sites PR may wobble around a bit from time to time.
On the other hand, I’ve watched Alexa Ranks fly all over the place despite that the site, site visitors, etc, etc remain stable and consistent.
The really amazing thing is how long I’ve been watching this kind of stuff. Perhaps I’m getting tired of caring?
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